{"id":5541,"date":"2011-01-15T10:37:25","date_gmt":"2011-01-15T09:37:25","guid":{"rendered":"http:\/\/www.kobler-margreid.com\/blog\/?p=5541"},"modified":"2011-01-15T15:05:20","modified_gmt":"2011-01-15T14:05:20","slug":"kobler-und-die-nummer-eins_kobler-ed-il-numero-uno","status":"publish","type":"post","link":"https:\/\/www.kobler-margreid.com\/blog\/blog\/2011\/01\/15\/kobler-und-die-nummer-eins_kobler-ed-il-numero-uno\/","title":{"rendered":"Kobler und die Nummer eins \u2014 Kobler ed il numero uno"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Dirk W\u00fcrtz ist mit seinem Blog W\u00fcrtz Wein<\/a> zumindest im Moment die Nummer eins im sicher nicht unwesentlichen Ranking von WIKIO<\/a>. Der Produzent aus Gau-Odernheim (Rheinhessen) bedient sich eines Kommunikationsmodells, das meines Wissens zumindest im deutschen Sprachraum einzigartig und auch erfolgreich ist.<\/p>\n

Dirk W\u00fcrtz con il suo blog W\u00fcrtz Wein<\/a> al momento \u00e8 il numero uno nel ranking non trascurabile di WIKIO<\/a>. Il produttore di Gau-Odernheim (regione viticola germanica di Rheinhessen) utilizza un modello di comunicazione che a mio sapere nell’area linguistica tedesca \u00e8 unico ed anche coronato di successo.<\/em><\/p>\n

Ich zitiere einen Kollegen, der sein Konzept folgenderma\u00dfen zusammenfasst: „Der macht viel Rambazamba auf vielerlei Internet-Kan\u00e4len, legt den Schwerpunkt bei all seinen Aktivit\u00e4ten auf die Unterhaltung und schreibt z.B. offenbar aus Prinzip nichts fachliches zu den eigenen Weinen<\/a> und hat damit bei den Weinfreaks, die sich im Internet tummeln, eine enorme Bekanntheit. Denen bietet er dann auch den passenden Wein: Schr\u00e4g, gestylt mit H\u00fchnern und einem Aktfoto, modern und polarisierend verpackt<\/a> in Bag-in-Box und in einer Qualit\u00e4t, die auch Weinfreaks nicht meckern l\u00e4\u00dft.“
\nLetztlich hat der Bloggwart<\/a> (Eigendefinition) \u00fcber\u00a0unsere<\/a> Weine geschrieben.<\/p>\n

Cito un mio collega che riassume il concetto con le seguenti parole: „Fa tanto schiamazzo su molti canali di Internet e si concentra soprattutto sul divertimento evitando per principio di parlare della produzione dei suoi vini<\/a>, diventando in questo modo conosciutissimo da parte degli appassionati di vino che si muovono in internet. A questi propone anche il vino che si addice: stridulo, alla moda, con galline e foto sue di nudo, con un packaging<\/a> moderno e polarizzante in bag in box ma di una qualit\u00e0 che non fa lamenetare gli intenditori.“
\nUltimamente ha parlato dei\u00a0nostri<\/a> vini.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dirk W\u00fcrtz ist mit seinem Blog W\u00fcrtz Wein zumindest im Moment die Nummer eins im sicher nicht unwesentlichen Ranking von WIKIO. 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