{"id":7887,"date":"2012-01-31T21:16:29","date_gmt":"2012-01-31T20:16:29","guid":{"rendered":"http:\/\/www.kobler-margreid.com\/blog\/?p=7887"},"modified":"2012-02-06T12:12:36","modified_gmt":"2012-02-06T11:12:36","slug":"new-entries-2011","status":"publish","type":"post","link":"https:\/\/www.kobler-margreid.com\/blog\/blog\/2012\/01\/31\/new-entries-2011\/","title":{"rendered":"New Entries 2011"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Der zweite Teil des Jahresr\u00fcckblickes besch\u00e4ftigt sich mit den Neuzug\u00e4ngen auf meiner Kundenliste. Zum besseren Verst\u00e4ndnis muss man sich meine eigene Verkauskonstellation vor Augen halten: Italien au\u00dfer S\u00fcdtirol wird exklusiv vom Wiederverk\u00e4ufer PropostaVini<\/a> betreut (ca. 20 % der Gesamtmenge), wobei die Vinotheken Bonatti<\/a> in Florenz und La Botte Piena<\/a> in Genua von den Anfangszeiten herr\u00fchrend weiterhin direkt von mir beliefert werden. F\u00fcr den ungef\u00e4hr 65 % betragenden S\u00fcdtirolanteil helfen mir ein paar Wiederverk\u00e4ufer vor Ort, der allergr\u00f6\u00dfte Teil wird aber von mir selbst direkt an die Gastronomie und den Einzelhandel verkauft. Insofern bin ich zumeist selbst mein eigener Handelsreisender. Der Ab-Hof-Verkauf hat sich im Moment bei 10 % eingependelt; dass wir in einer tourismusfreien Kleingegend leben merkt man eben auch daran. Nach Deutschland \u00fcber den Importeur Berdux-Weine<\/a> gehen schlussendlich grob gerechnet 5 % der Produktion.<\/p>\n

La seconda parte della retrospettiva si occupa delle nuove entrate nel mio elenco dei clienti. Per capire meglio la situazione attuale bisogna tener presente la mia configurazione delle vendite: L’Italia ad eccezione del Sudtirolo viene coperta dal distributore PropostaVini<\/a>\u00a0con circa il 20 % della produzione totale. Le\u00a0enoteche Bonatti<\/a>\u00a0a Firenze e La Botte Piena<\/a>\u00a0a Genova sono invece rimasti clienti diretti in quanto derivanti da rapporti precedenti. Per il 65 % della produzione totale cio\u00e8 quella <\/em>piazzata\u00a0in Alto Adige mi aiuta qualche rivenditore locale, la stragrande maggioranza viene per\u00f2\u00a0venduta\u00a0da me direttamente alla ristorazione ed alle enoteche. Per questo sono molto spesso il mio proprio agente. La vendita a privati in azienda comporta in media il 10 % della produzione. Anche in questo si vede che mi trovo in una microzona priva di turismo. L’importatore tedesco Berdux-Weine<\/a>\u00a0infine vende i rimanenti 5 % della produzione aziendale.<\/em><\/p>\n

Bezeichnend, dass mit einer Ausnahme alle neu gewonnenen Gesch\u00e4ftsbeziehungen bei Besuchen vor Ort gekn\u00fcpft wurden und dass mit ganz wenigen Ausnahmen vor meinem Auftreten in den Betrieben keiner meiner Gesch\u00e4ftspartner je von mir oder den Weinen geh\u00f6rt hatte. Und dies f\u00fchrt uns wieder zu den vorigen Beitr\u00e4gen zur\u00fcck, jenen, wo es um die verschiedenen Verwendung des Internets ging.<\/p>\n

\u00c8 sintomatico che tranne uno, tutti i nuovi rapporti sono nati a casa dei clienti e che con rarissime eccezioni nessuno prima della mia visita aveva sentito parlare di me o abbia conosciuto i vini. E questo ci riporta ai post precedenti, dove si parlava del diverso utilizzo di internet.<\/em><\/p>\n

Vinothek Bacchus<\/a>, Lana
\n Hotel Engel<\/a>, Welschnofen\/Nuova Levante<\/em>
\n Delikatessengesch\u00e4ft FruVit<\/a>, Auer\/Ora<\/em>
\nFamilienhotel Furtherwirt<\/a>, Kirchdorf
\nHotel J\u00e4gerhof<\/a>, Walten\/Valtina<\/em>
\nGasthof zur Kirche, Fennberg\/Favogna<\/em>
\n Gasthof Kohlern<\/a>, Kohlern\/Colle<\/em>
\n Gasthaus Lamm<\/a>, St. Martin Passeier\/San Martino di Passiria<\/em>
\nHotel La Majun<\/a>, La Ila
\n Uhrmachers Weinstube<\/a>, Innichen\/San Candido<\/em>
\nRomantikhotel Oberwirt<\/a>, Marling\/Marlengo<\/em>
\nSporthotel Panorama<\/a>, Corvara
\nHotel Plantitscherhof<\/a>, Meran\/Merano<\/em>
\nRifugio Scotoni H\u00fctte<\/a>, Abtei\/Badia<\/em>
\nHotel Vinschgerhof<\/a>, Schlanders\/Silandro<\/em>
\nHotel Post<\/a>,\u00a0Welschnofen\/Nuova Levante<\/em><\/span><\/p>\n

Die gesamte Liste jener Kunden, welche von uns direkt beliefert werden, findet man hier: Bezugsquellen<\/a><\/p>\n

L’elenco completo dei clienti forniti direttamente da noi si trova qu\u00ec: Vendita<\/a><\/em><\/p>\n

 <\/p>\n

Das Titelbild stammt vom Beitrag:
\nL’immagine di apertura \u00e8 stata presa dall’articolo:\u00a0<\/em><\/p>\n

iPad wine list boosts sales in high-end restaurants<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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